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The Snob Effect – Why Exclusivity Drives Desire
TLDR: Exclusivity taps into our desire for status and rarity, making products more appealing. The snob effect, driven by scarcity and social signals, is a powerful tool for marketers in tech and luxury goods. By leveraging psychological insights, brands can create demand while maintaining trust.
"Treat yo'self" — The Lipstick Effect
Why does treating yourself to a small luxury—like unlocking a premium feature or an ad-free experience, after you were made to wait those horrible 5 seconds—feel so satisfying? Welcome to the world of little treat culture, a growing consumer trend where small indulgences in the digital space provide comfort, joy, and self-care.In this edition of NeuroNotions, we’ll explore how economic uncertainty, social media, and behavioural psychology have fueled this cultural shift. We’ll also break down the science behind why these small digital luxuries feel so satisfying and how brands have capitalized on this mindset.