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NeuroNotions: The Role of Social Proof in Tech Products and Marketing Post
Oct 30, 2024

NeuroNotions: The Role of Social Proof in Tech Products and Marketing Post

Welcome to NeuroNotions! Today, we’re diving into a powerful yet often underappreciated psychological tool in tech and marketing: social proof. This cognitive bias, which can drive decision-making and boost conversion rates, plays a critical role in the way users perceive and interact with products, especially in a digital-first world. Let's explore what social proof is, how it works in consumer behavior, and how tech companies can use it effectively—without overstepping ethical boundaries.

Linda Alia
Linda Alia
PrivacyPrivacy
NeuroNotions: Personalization vs. Privacy – Where’s the Balance?
Oct 29, 2024

NeuroNotions: Personalization vs. Privacy – Where’s the Balance?

Personalization vs. Privacy – A Guide to Ethical Engagement in Tech

Linda Alia
Linda Alia
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Neuroeconomics-based insights about consumer behaviour in tech and espresso-sized actionable tips for smarter product marketing.

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Neuroeconomics-based insights about consumer behaviour in tech and espresso-sized actionable tips for smarter product marketing.

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